![]() Participants were randomly assigned to a full treatment condition with gym-only access to tempting audio novels, an intermediate treatment involving encouragement to restrict audiobook enjoyment to the gym, or a control condition. ![]() We explore whether such bundles increase should behaviors and whether people would pay to create these restrictive bundles. We describe a field experiment measuring the impact of bundling instantly gratifying but guilt-inducing " want " experiences (enjoying page-turner audiobooks) with valuable " should " behaviors providing delayed rewards (exercising). ![]() W e introduce and evaluate the effectiveness of temptation bundling-a method for simultaneously tackling two types of self-control problems by harnessing consumption complementarities. ![]()
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